![]() ![]() However, if you told someone to use the Goudy typeface, they would probably assume that the choice was up to them, so long as it belonged to the Goudy family. If you told someone to use a Goudy font, they would probably ask which one? They could mean Goudy Old Style, Goudy Open Face, Goudy Bold Italic, or any number of others. There are so many variations of each typeface, so there had to be a name for the individual ones. It's good to know what the difference is between a typeface and a font! I am one of those people who thought they were the same thing.ĭeep down, I think I knew there had to be a difference, though. This is good for the large amount of text that is found on the pages of the directory. This typeface is sans serif and easy to read. However, the hospital has to comply with corporate's orders, so I am required to use the Gotham typeface found in all of their other marketing material. I originally recommended using the Verdana typeface. Within this directory are doctor's phone numbers, photos, and addresses, along with general information about the hospital and its departments. I have such shaky hands that I never could have been an ad designer in those days! It makes me appreciate my computer very much.Įvery year, I am responsible for designing my local hospital's physician directory. They had to use sharp knives to cut the tape, and they had to be absolutely precise. The tape varies in thickness, letting the designer choose from different borders. Sometimes there is just one typeface to that name, period: Michelangelo, Caliban, Harrington. I rarely go back there, but in the advertising room where I work, they still have the old rolls of thin black tape used to make frames for the ads. A typeface is one specific style of lettering: Times, Helvetica, Poetica, Adobe Garamond. Some of the equipment is in the back of the building by the press. I shudder when I think of what they went through just to get a day's paper printed back then! It's one of those styles that is just too delicate to be appreciated onscreen.Īt the newspaper where I work as an ad designer, they still have some of the old equipment from the typesetting days. The characters look very stately and refined.īodoni typeface is great for printed material, but its intricacies likely would not show up well on websites. I love using this typeface for antique stores or old-fashioned restaurants. For example, the letter B is quite thick on the rounded portions of the right side, but the line on the left is extremely thin, as are the barely visible serifs extending off of it. The Bodoni style varies in thickness within each character. I love the Bodoni typeface and its light serifs. I worked on a personal computer that does not have very many typefaces installed, but it does have one of my favorites.
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